Our Story

About Imo's Pizza

From a single storefront in St. Louis to a beloved institution — discover the passion, people, and Provel cheese that make us The Square Beyond Compare.

Inside the original Imo's Pizza restaurant
60+ Years of
Excellence
100+ Locations

The Story Behind The Square

In 1964, Ed and Margie Imo opened the very first Imo's Pizza in St. Louis, Missouri. With nothing more than a passion for great food and a determination to serve their community, they introduced a style of pizza unlike anything the city had ever tasted — thin, cracker-crust squares topped generously with Provel cheese, a uniquely St. Louis blend of provolone, Swiss, and white cheddar.

What started as a small neighborhood pizzeria quickly grew into a beloved institution. Generations of St. Louis families have gathered around Imo's tables, sharing stories and creating memories that last a lifetime. Today, Imo's Pizza remains true to its roots while bringing its legendary flavors to new communities across Missouri and beyond.

Every pizza we make carries the same dedication to quality and authenticity that Ed and Margie established over six decades ago. It's not just pizza — it's a piece of St. Louis culture.

Award-Winning Recipe

Recognized as St. Louis's most iconic pizza for over six decades.

Fresh Ingredients

Sourced daily from local suppliers we trust and believe in.

Community Focused

Proudly serving neighborhoods and giving back since 1964.

Made With Love

Every pizza crafted with the care our founders put in from day one.

1964 Founded
100+ Locations
5M+ Pizzas Served
60+ Years of Service

Our Mission & Core Values

Everything we do is guided by a simple belief: great food, made honestly, shared generously.

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Our Mission

To bring people together through the authentic, comforting flavors of St. Louis's most beloved pizza — delivering joy, quality, and community to every table, every time.

Quality First

We never compromise on the quality of our ingredients. From our signature Provel cheese to our fresh-made dough, every component is chosen with care.

Integrity Always

Honest pricing, transparent practices, and genuine service. We treat every customer like a neighbor — because in many cases, that's exactly what you are.

Community Roots

We are deeply committed to the communities we serve. From local sponsorships to charity events, Imo's Pizza is always present where it matters most.

Proud Tradition

Our square pizza and Provel cheese are more than recipes — they're a tradition. We honor our founders' legacy while embracing innovation and growth.

A Rich History of Flavor

From a single storefront to a St. Louis institution — here are the milestones that shaped who we are.

1964

The First Slice

Ed and Margie Imo open the very first Imo's Pizza on Thurman Avenue in St. Louis. The cracker-thin crust and Provel cheese become an instant neighborhood favorite.

1975

Expansion Begins

Growing demand drives the opening of five additional St. Louis locations. The franchise model is established, allowing local families to bring Imo's to their own communities.

1985

Delivery Launched

Imo's introduces home delivery across Greater St. Louis, making the iconic square pizza accessible to every household. Orders skyrocket as families discover the joy of Imo's at home.

1997

St. Louis Icon Status

Imo's Pizza is officially recognized as a St. Louis cultural institution, celebrated in local media and ranked among Missouri's most beloved restaurant brands for the third consecutive year.

2008

Going Digital

Imo's launches its first online ordering platform, bringing the convenience of digital ordering to loyal fans. The website processes thousands of orders within the first month alone.

2020

Commitment to Community

During challenging times, Imo's doubles down on community support — partnering with local organizations and ensuring safe, reliable delivery for families across Missouri.

Today

Still Square, Still Special

With over 100 locations and counting, Imo's Pizza continues to honor the legacy of Ed and Margie while growing into new communities — always with that unmistakable square, always with Provel.

Meet Our Team

Our passionate team brings decades of culinary expertise and genuine love for great pizza to everything we do.

Head Chef

Marcus Taylor

With 22 years of culinary experience, Marcus oversees recipe development and ensures every pizza maintains the authentic Imo's standard customers have loved for decades.

Operations Manager

Sandra Mitchell

Sandra keeps every Imo's location running smoothly. Her dedication to operational excellence means customers receive consistent, high-quality service at every visit.

Customer Experience

David Chen

David is passionate about making every customer interaction memorable. He leads our service training programs and is always looking for new ways to delight guests.

Community Relations

Rachel Nguyen

Rachel builds and nurtures the community partnerships that make Imo's more than a restaurant. She coordinates local events, charity drives, and neighborhood outreach programs.

Want to be part of the Imo's family? We're always looking for passionate people.

Get In Touch

Ready to Experience The Square?

Over 60 years of flavor, community, and the iconic Provel cheese. Order your Imo's Pizza today and taste what St. Louis has been raving about since 1964.

Mon–Sun: 11:00 AM – 10:00 PM
Washington, MO 63090